Ideas for running better events.
Ticketing tips for producers, a love of cheer and youth sports, and what's new at Primo.
Agents of Action: How AI Is Raising the Bar for Customer Support
Primo's new AI support agent doesn't just answer questions. It solves them, starting with the most common problem on event morning: "I can't find my tickets."
More Than Ticketing: Why We Support All Star Cheer Athletes
At Primo Ticketing, we spend every season surrounded by the cheer and dance world. We see the early mornings, the packed venues, the nervous warmups, the emotional…
Closing Out the Cheer Season
As the season comes to a close, it’s hard not to look back at everything that went into it.
Built for Cheer & Dance: How Primo Was Designed Around Your Events
Primo wasn’t built as a generic ticketing platform trying to fit into cheer and dance. It was built with those events in mind from the very beginning.
What the Eventbrite Acquisition Means for Event Organizers
In early December, Bending Spoons acquired Eventbrite for nearly $500 million. For many organizers, that headline sparked a simple but important question: what changes…
Where Event Revenue Quietly Slips Away (Especially with Cash-Only Events)
Revenue doesn’t usually disappear in dramatic moments at the door. More often, it slips away quietly through small gaps: comped tickets that aren’t tracked, unexpected…
Why Most Ticket Issues Happen (And How We Prevent Them)
Most ticket issues don’t happen because someone did something wrong, they actually happen because events are dynamic. So schedules change, weather shifts and basically…
The Parents Behind the Bleachers: Why Ticketing Matters More Than You Think
Behind every cheer competition, there’s someone making sure it all happens. The ones buying the tickets, checking schedules, watching the weather, and making sure…
When Plans Change: How Primo Handles Refunds Without the Stress
No event organizer plans for cancellations, schedule changes, or last-minute adjustments. But anyone who works in events knows the truth: sometimes, things don’t go…
5 Reasons Event Organizers Lose Revenue at the Door... and How to Fix Them
When event organizers think about revenue loss, they often look at marketing, pricing, or attendance. But one of the biggest sources of lost revenue doesn’t happen…
Why Our Clients Stay: The Human Side of Primo Ticketing
In the world of event technology and AI, it’s easy to assume that loyalty and support come from features, pricing, flashy tools or bots. But every once in a while, a…
The Psychology of Lines: Why Slow Check-In Hurts Your Event
When families walk into a cheer, wrestling, or youth sports event, the first thing they notice isn’t the stage, the mat, or the scoreboard. It’s the line.
What is a Ticketing Company? (And Why It Matters for Your Event)
When you hear the phrase ticketing company, what comes to mind? For some, it’s a website where you buy a concert ticket. For others, it’s a barcode that gets scanned at…
Cheer Moms Are Getting Ready… Are You?
Right now, cheer moms across the country are gathering gear, prepping uniforms, mapping out carpool plans, and mentally preparing for another packed season of…
What Data-Driven Events Do Differently
While most events run on intuition, the best ones run on insight. From faster entry lines to better merch sales, data is transforming the way live experiences are…
The True Cost of Bad Check-In Experiences (and How to Avoid Them)
You put months of work into your event... but the first 5 minutes can make or break it.
How Smarter Ticketing Can Help You Sell More (Without Spending More)
When every dollar counts, smart organizers know it’s not just about selling tickets, it’s about selling them smarter. Whether you run a seasonal festival, competitive…
What Do 1 Million Tickets Have in Common? Primo!
Since launching, Primo Ticketing has helped event organizers sell over 1 million tickets, generating more than $30 million in gate revenue. From cheer competitions to…
Does Your Ticketing Partner Live Up to Your Customer Service Standards?
When things go wrong at your event—do you know who’s picking up the phone?
5 Signs Your Community Event Needs Digital Ticketing
From local fundraisers to food truck rallies, community events bring people together — but they also bring plenty of logistical headaches. If your event is still relying…
Why Primo Works for More Than Just Cheer
Primo may be known for powering cheer and dance events—but our platform is built for so much more. As the season winds down, we’re expanding our reach to support…
New Cheer Stunt Rules for 2026 Are Stirring Up Drama—Here’s What You Need to Know
These stunts are not just crowd-pleasers—they’re team-defining moments. Many athletes and coaches are worried the new rules will limit creativity and push routines…
What’s Coming Next from Primo: Smarter Ticketing, Happier Fans
At Primo, we believe great events start with smart, easy ticketing.
Split Payments: A New Way To Pay At The Door
When it comes to event ticketing, convenience is king. That’s why Primo’s Split Payments feature is such a game-changer for both fans and event organizers.
How to Customize Your Ticketing Experience with Primo
When it comes to ticketing, there’s no such thing as one-size-fits-all. Every event has its own vibe, scale, and audience—and that means your ticketing experience should…
How Season Tickets Can Boost Loyalty & Keep Fans Coming Back
In the world of youth sports and competitive events, building a loyal fan base can be just as important as organizing a flawless competition. Whether it’s cheer, dance…
Why Event Reports Matter & How They Can Make Your Next Event More Profitable
For event organizers, success goes beyond a packed venue. It’s about creating a smooth, enjoyable experience while keeping an eye on the bottom line. That’s where…
Sports: Why kids quit and how to keep them motivated
As we've touched before on our Primo Ticketing blog, Youth sports play a crucial role in a child’s development, fostering teamwork, discipline, and physical fitness.…
Is Cheerleading a Sport? The Debate & Why It Matters
The question of whether cheerleading is a sport has sparked passionate debates for years. While some argue that it lacks official recognition and competition structures…
Cheerleading Pin Culture: The Meaning Behind the Tradable Keepsakes
Cheerleading is more than just stunts, routines, and competitions; it’s a culture filled with traditions that bring teams and supporters together. One of the most…
Breaking Down Cheerleading: Sideline, Competitive, & All-Star
Cheerleading is a dynamic and high-energy sport that blends athleticism, teamwork, and performance. However, not all cheerleading is the same! While the sport shares…
Event Organization Trends Every Organizer Needs to Know
Event planning is an ever-evolving industry, and staying ahead of the latest trends can make all the difference in creating successful, memorable experiences. Whether…
Cheer Hair: More Than Just a Look – Why It Matters in Competition
When you think of cheerleading, the high-energy routines, gravity-defying stunts, and vibrant uniforms come to mind. But one thing that’s just as iconic? Cheer hair.…
Why Switch To Primo Ticketing's Digital Platform?
Managing ticket sales manually can be time-consuming, stressful, and prone to errors. Whether you’re collecting cash at the door or keeping track of paper tickets…
Building Life Skills on the Court and Field
Youth sports are more than just a way to stay active—they’re a foundation for personal growth, teaching kids important life skills that extend far beyond the field or…
We love Cheer - The Most Impressive Cheerleading Stunts
Cheerleading is a sport of precision, strength, and creativity. Whether you’re watching from the sidelines or performing as part of a team, there’s nothing quite as…
How to Create a Successful Event for Youth Sports (And Why You Need a Ticketing Service Like Primo)
Planning a youth sports event is no small feat—it takes careful organization, creativity, and a solid understanding of what both players and attendees need to make the…
About the Primo Team
The Primo Ticketing team is composed of a diverse group of professionals dedicated to providing innovative solutions and exceptional service to their clients. From…
Getting Started with Primo Ticketing
Getting started with Primo Ticketing is a straightforward process designed to help you seamlessly transition to their digital ticketing platform. Here's a step-by-step…
How Can Primo Ticketing Help Me?
Primo Ticketing's full-service digital ticketing platform offers a seamless solution that saves you valuable time, money, and headaches. By transitioning to digital…
Why Contact Primo Ticketing
You should contact Primo Ticketing today because they offer a cutting-edge digital ticketing solution that can revolutionize your ticketing operations and elevate your…