Online and Gate Tickets Simplified.
Primo's all-in-one digital ticketing platform is built for cheer and dance producers — event setup, sales, on-site scanning, sponsors and reporting, so you can focus on running a great competition.
We are very happy with Primo Ticketing! We have been using the system for over four years now with ZERO glitches. The customer support and training for our staff has been awesome — I highly recommend Primo.
The Primo Ticketing team has exceeded our expectations in every way. Because of their rapid response times and genuine care for their customers, we've been able to focus on growing our company.
Trusted by leading cheer & dance producers
Proud member of
Three things matter. We made all three easy.
Primo's full-service digital ticketing platform saves you time, money and headaches — whether you're running a one-day cheer showcase or a multi-day national championship.
Three steps. One simple landing page.
Our event wizard walks you through every detail in three easy steps. You'll end up with one crisp landing page to pre-sell tickets — share it anywhere: email, your website, social.
Online + on-siteYour customers have choices.
They decide how and when to buy. Advance tickets online — delivered straight to Apple Wallet, email, and text. At the door, one-click payments. Every checkout supports the way they want to pay.
Apple Wallet · Apple Pay · AffirmSee every ticket in real time.
All-in-one platform — tickets sold online and scanned at the door, all in one place. Organizers get an all-access portal with live reporting on every event.
Live dashboardsSix ways Primo pays for itself.
Saves you time
Disjointed setup that used to take hours now just takes minutes — and you end up with a better experience for you and your attendees.
Reduces entry fraud
Color-coded tickets based on ticket type and days.
Decreases staffing needs
QR scanning at the door means fewer people manning entry.
Prepares for the unexpected
Backup plans, offline scanning, support on call.
Reduces cash risk
Digital-first means less cash on hand and fewer reconciliation headaches.
Leverages digital sponsorships
Built-in sponsor management with logos on tickets and confirmations.
Online and gate tickets, simplified.
Easy to sell. Easy to buy. Easy to track. Get your first event live in an afternoon — no setup fees, no monthly fees, no transaction fees on ticket sales.