We didn't build Primo to be the biggest ticketing company. We built it to be the one cheer & dance producers actually trust — responsive, simple, customized to how your weekend runs, and dependable when it matters most. When you call on the weekend a real human answers.
Built in Durango, Colorado and not Silicon Valley — for event producers who deserve better than a 24-hour ticket from a faceless support queue.
Swift communication, real humans when you need it, US-based. Your queries get answered fast — that's why partners stay.
Intuitive interface, straightforward navigation. Buying tickets and managing events should never feel like work.
Tailored ticket packages and flexible pricing tiers. Every event is different — your platform should flex with it.
Robust infrastructure, reliable uptime, consistent delivery. Your event night isn't the time to discover a tool can't handle the load.
From local end-of-season showcases to multi-day cheer & dance nationals in Orlando — Primo is the ticketing partner for cheer events large and small. Click a city to see what we've sold there.
96% of partners renew. Here's what they say in their own words.
We are very happy with Primo Ticketing! We have been using the system for over four years now with ZERO glitches. The customer support and training for our staff has been awesome — I highly recommend Primo.
Primo's customer service for not only our event staff, but our ticket holders, is second to none.
We love that we can just concentrate on our event, and we do not have to worry about the ticketing. Primo makes sure everything is 100% handled.
The Primo Ticketing team has exceeded our expectations in every way. Because of their rapid response times and genuine care for their customers, we've been able to focus on growing our company.
Man… I just have to say you guys freaking ROCK. Have never experienced such a high level of customer service and such quick responses from any previous partner. Thank you.
Thank you Primo Ticketing for your customer service and timeliness for which you work. I don't think we could have asked for anything better.
Easy to sell. Easy to buy. Easy to track. Get your first event live in an afternoon — no setup fees, no monthly fees, no transaction fees on ticket sales.