https://www.primoticketing.com/blog.html Ticketing tips for event organizers, cheer and youth sports culture, and news from Primo Ticketing. en-us https://www.primoticketing.com/blog/agents-of-action-how-ai-is-raising-the-bar-for-customer-support.html https://www.primoticketing.com/blog/agents-of-action-how-ai-is-raising-the-bar-for-customer-support.html Fri, 13 Nov 2026 12:00:00 -0700 Primo News Primo's new AI support agent doesn't just answer questions. It solves them, starting with the most common problem on event morning: "I can't find my tickets." https://www.primoticketing.com/blog/more-than-ticketing-why-we-support-all-star-cheer-athletes.html https://www.primoticketing.com/blog/more-than-ticketing-why-we-support-all-star-cheer-athletes.html Thu, 28 May 2026 12:00:00 -0700 Primo News At Primo Ticketing, we spend every season surrounded by the cheer and dance world. We see the early mornings, the packed venues, the nervous warmups, the emotional awards ceremonies, and the moments athletes remember for years afterward. https://www.primoticketing.com/blog/closing-out-the-cheer-season.html https://www.primoticketing.com/blog/closing-out-the-cheer-season.html Mon, 11 May 2026 12:00:00 -0700 Primo News As the season comes to a close, it’s hard not to look back at everything that went into it. https://www.primoticketing.com/blog/built-for-cheer-dance-how-primo-was-designed-around-your-events.html https://www.primoticketing.com/blog/built-for-cheer-dance-how-primo-was-designed-around-your-events.html Fri, 24 Apr 2026 12:00:00 -0700 Primo News Primo wasn’t built as a generic ticketing platform trying to fit into cheer and dance. It was built with those events in mind from the very beginning. https://www.primoticketing.com/blog/what-the-eventbrite-acquisition-means-for-event-organizers.html https://www.primoticketing.com/blog/what-the-eventbrite-acquisition-means-for-event-organizers.html Tue, 03 Mar 2026 12:00:00 -0700 For Event Organizers In early December, Bending Spoons acquired Eventbrite for nearly $500 million. For many organizers, that headline sparked a simple but important question: what changes next? https://www.primoticketing.com/blog/where-event-revenue-quietly-slips-away-especially-with-cash-only-events.html https://www.primoticketing.com/blog/where-event-revenue-quietly-slips-away-especially-with-cash-only-events.html Wed, 25 Feb 2026 12:00:00 -0700 For Event Organizers Revenue doesn’t usually disappear in dramatic moments at the door. More often, it slips away quietly through small gaps: comped tickets that aren’t tracked, unexpected refunds, duplicate transfers, or reporting that doesn’t match actual attendance. https://www.primoticketing.com/blog/why-most-ticket-issues-happen-and-how-we-prevent-them.html https://www.primoticketing.com/blog/why-most-ticket-issues-happen-and-how-we-prevent-them.html Fri, 06 Feb 2026 12:00:00 -0700 For Event Organizers Most ticket issues don’t happen because someone did something wrong, they actually happen because events are dynamic. So schedules change, weather shifts and basically life happens. https://www.primoticketing.com/blog/the-parents-behind-the-bleachers-why-ticketing-matters-more-than-you-think.html https://www.primoticketing.com/blog/the-parents-behind-the-bleachers-why-ticketing-matters-more-than-you-think.html Thu, 29 Jan 2026 12:00:00 -0700 For Event Organizers Behind every cheer competition, there’s someone making sure it all happens. The ones buying the tickets, checking schedules, watching the weather, and making sure they’re there, no matter what. Sometimes with a whole family in tow. Sometimes completely on their own. https://www.primoticketing.com/blog/when-plans-change-how-primo-handles-refunds-without-the-stress.html https://www.primoticketing.com/blog/when-plans-change-how-primo-handles-refunds-without-the-stress.html Tue, 20 Jan 2026 12:00:00 -0700 For Event Organizers No event organizer plans for cancellations, schedule changes, or last-minute adjustments. But anyone who works in events knows the truth: sometimes, things don’t go exactly as planned. https://www.primoticketing.com/blog/5-reasons-event-organizers-lose-revenue-at-the-door-and-how-to-fix-them.html https://www.primoticketing.com/blog/5-reasons-event-organizers-lose-revenue-at-the-door-and-how-to-fix-them.html Wed, 07 Jan 2026 12:00:00 -0700 For Event Organizers When event organizers think about revenue loss, they often look at marketing, pricing, or attendance. But one of the biggest sources of lost revenue doesn’t happen online it happens at the door. https://www.primoticketing.com/blog/why-our-clients-stay-the-human-side-of-primo-ticketing.html https://www.primoticketing.com/blog/why-our-clients-stay-the-human-side-of-primo-ticketing.html Tue, 23 Dec 2025 12:00:00 -0700 Primo News In the world of event technology and AI, it’s easy to assume that loyalty and support come from features, pricing, flashy tools or bots. But every once in a while, a conversation reminds us that what truly matters isn’t technology alone, it’s people. https://www.primoticketing.com/blog/the-psychology-of-lines-why-slow-check-in-hurts-your-event.html https://www.primoticketing.com/blog/the-psychology-of-lines-why-slow-check-in-hurts-your-event.html Fri, 05 Dec 2025 12:00:00 -0700 For Event Organizers When families walk into a cheer, wrestling, or youth sports event, the first thing they notice isn’t the stage, the mat, or the scoreboard. It’s the line. https://www.primoticketing.com/blog/what-is-a-ticketing-company-and-why-it-matters-for-your-event.html https://www.primoticketing.com/blog/what-is-a-ticketing-company-and-why-it-matters-for-your-event.html Thu, 09 Oct 2025 12:00:00 -0700 For Event Organizers When you hear the phrase ticketing company, what comes to mind? For some, it’s a website where you buy a concert ticket. For others, it’s a barcode that gets scanned at the door. https://www.primoticketing.com/blog/cheer-moms-are-getting-ready-are-you.html https://www.primoticketing.com/blog/cheer-moms-are-getting-ready-are-you.html Wed, 17 Sep 2025 12:00:00 -0700 For Event Organizers Right now, cheer moms across the country are gathering gear, prepping uniforms, mapping out carpool plans, and mentally preparing for another packed season of competitions. https://www.primoticketing.com/blog/what-data-driven-events-do-differently-why-top-organizers-dont-guess-they-track.html https://www.primoticketing.com/blog/what-data-driven-events-do-differently-why-top-organizers-dont-guess-they-track.html Tue, 26 Aug 2025 12:00:00 -0700 For Event Organizers Why top organizers don’t guess, they track. https://www.primoticketing.com/blog/the-true-cost-of-bad-check-in-experiences-and-how-to-avoid-them.html https://www.primoticketing.com/blog/the-true-cost-of-bad-check-in-experiences-and-how-to-avoid-them.html Sat, 09 Aug 2025 12:00:00 -0700 For Event Organizers You put months of work into your event... but the first 5 minutes can make or break it. https://www.primoticketing.com/blog/how-smarter-ticketing-can-help-you-sell-more-without-spending-more.html https://www.primoticketing.com/blog/how-smarter-ticketing-can-help-you-sell-more-without-spending-more.html Mon, 21 Jul 2025 12:00:00 -0700 For Event Organizers When every dollar counts, smart organizers know it’s not just about selling tickets, it’s about selling them smarter. Whether you run a seasonal festival, competitive sports event, or local rodeo, the right ticketing platform can help you boost revenue without boosting your budget. https://www.primoticketing.com/blog/what-do-1-million-tickets-have-in-common-primo.html https://www.primoticketing.com/blog/what-do-1-million-tickets-have-in-common-primo.html Wed, 02 Jul 2025 12:00:00 -0700 Primo News Since launching, Primo Ticketing has helped event organizers sell over 1 million tickets, generating more than $30 million in gate revenue. From cheer competitions to sports events, one thing connects them all: a streamlined, reliable ticketing experience backed by real partnership. https://www.primoticketing.com/blog/does-your-ticketing-partner-live-up-to-your-customer-service-standards.html https://www.primoticketing.com/blog/does-your-ticketing-partner-live-up-to-your-customer-service-standards.html Thu, 12 Jun 2025 12:00:00 -0700 For Event Organizers When things go wrong at your event—do you know who’s picking up the phone? https://www.primoticketing.com/blog/5-signs-your-community-event-needs-digital-ticketing.html https://www.primoticketing.com/blog/5-signs-your-community-event-needs-digital-ticketing.html Fri, 30 May 2025 12:00:00 -0700 For Event Organizers From local fundraisers to food truck rallies, community events bring people together — but they also bring plenty of logistical headaches. If your event is still relying on pen-and-paper guest lists or cash-only entry, it might be time to switch things up. https://www.primoticketing.com/blog/why-primo-works-for-more-than-just-cheer.html https://www.primoticketing.com/blog/why-primo-works-for-more-than-just-cheer.html Tue, 27 May 2025 12:00:00 -0700 Primo News Primo may be known for powering cheer and dance events—but our platform is built for so much more. As the season winds down, we’re expanding our reach to support carnivals, rodeos, corporate events, and sports tournaments across the country. https://www.primoticketing.com/blog/new-cheer-stunt-rules-for-2026-are-stirring-up-drama-heres-what-you-need-to-know.html https://www.primoticketing.com/blog/new-cheer-stunt-rules-for-2026-are-stirring-up-drama-heres-what-you-need-to-know.html Thu, 15 May 2025 12:00:00 -0700 Cheer & Youth Sports These stunts are not just crowd-pleasers—they’re team-defining moments. Many athletes and coaches are worried the new rules will limit creativity and push routines toward “safer” but less dynamic performances. https://www.primoticketing.com/blog/whats-coming-next-from-primo-smarter-ticketing-happier-fans.html https://www.primoticketing.com/blog/whats-coming-next-from-primo-smarter-ticketing-happier-fans.html Wed, 30 Apr 2025 12:00:00 -0700 Primo News At Primo, we believe great events start with smart, easy ticketing. https://www.primoticketing.com/blog/split-payments-a-new-way-to-pay-at-the-door.html https://www.primoticketing.com/blog/split-payments-a-new-way-to-pay-at-the-door.html Thu, 24 Apr 2025 12:00:00 -0700 Primo News When it comes to event ticketing, convenience is king. That’s why Primo’s Split Payments feature is such a game-changer for both fans and event organizers. https://www.primoticketing.com/blog/how-to-customize-your-ticketing-experience-with-primo.html https://www.primoticketing.com/blog/how-to-customize-your-ticketing-experience-with-primo.html Mon, 21 Apr 2025 12:00:00 -0700 For Event Organizers When it comes to ticketing, there’s no such thing as one-size-fits-all. Every event has its own vibe, scale, and audience—and that means your ticketing experience should adapt to your needs, not the other way around. At Primo, we make customization easy. https://www.primoticketing.com/blog/how-season-tickets-can-boost-loyalty-keep-fans-coming-back.html https://www.primoticketing.com/blog/how-season-tickets-can-boost-loyalty-keep-fans-coming-back.html Tue, 08 Apr 2025 12:00:00 -0700 For Event Organizers In the world of youth sports and competitive events, building a loyal fan base can be just as important as organizing a flawless competition. Whether it’s cheer, dance, gymnastics, or school sports, the key to repeat attendance lies in creating a seamless and rewarding experience for attendees. One… https://www.primoticketing.com/blog/why-event-reports-matter-how-they-can-make-your-next-event-more-profitable.html https://www.primoticketing.com/blog/why-event-reports-matter-how-they-can-make-your-next-event-more-profitable.html Thu, 03 Apr 2025 12:00:00 -0700 For Event Organizers For event organizers, success goes beyond a packed venue. It’s about creating a smooth, enjoyable experience while keeping an eye on the bottom line. That’s where detailed event reports come in. https://www.primoticketing.com/blog/sports-why-kids-quit-and-how-to-keep-them-motivated.html https://www.primoticketing.com/blog/sports-why-kids-quit-and-how-to-keep-them-motivated.html Thu, 20 Mar 2025 12:00:00 -0700 Cheer & Youth Sports As we've touched before on our Primo Ticketing blog, Youth sports play a crucial role in a child’s development, fostering teamwork, discipline, and physical fitness. However, studies show that a significant number of kids drop out of organized sports by the age of 13. Understanding why children… https://www.primoticketing.com/blog/is-cheerleading-a-sport-the-debate-why-it-matters.html https://www.primoticketing.com/blog/is-cheerleading-a-sport-the-debate-why-it-matters.html Tue, 18 Mar 2025 12:00:00 -0700 Cheer & Youth Sports The question of whether cheerleading is a sport has sparked passionate debates for years. While some argue that it lacks official recognition and competition structures, others point to its rigorous training, scoring systems, and athleticism as clear indicators that it belongs in the same category… https://www.primoticketing.com/blog/cheerleading-pin-culture-the-meaning-behind-the-tradable-keepsakes.html https://www.primoticketing.com/blog/cheerleading-pin-culture-the-meaning-behind-the-tradable-keepsakes.html Fri, 07 Mar 2025 12:00:00 -0700 Cheer & Youth Sports Cheerleading is more than just stunts, routines, and competitions; it’s a culture filled with traditions that bring teams and supporters together. One of the most cherished traditions in competitive cheer is pin trading. Cheerleaders, parents, and fans create and exchange decorated clothespins as a… https://www.primoticketing.com/blog/breaking-down-cheerleading-sideline-competitive-all-star.html https://www.primoticketing.com/blog/breaking-down-cheerleading-sideline-competitive-all-star.html Mon, 24 Feb 2025 12:00:00 -0700 Cheer & Youth Sports Cheerleading is a dynamic and high-energy sport that blends athleticism, teamwork, and performance. However, not all cheerleading is the same! While the sport shares common elements, the structure, purpose, and level of competitiveness vary depending on whether you’re cheering on the sidelines… https://www.primoticketing.com/blog/event-organization-trends-every-organizer-needs-to-know.html https://www.primoticketing.com/blog/event-organization-trends-every-organizer-needs-to-know.html Fri, 21 Feb 2025 12:00:00 -0700 For Event Organizers Event planning is an ever-evolving industry, and staying ahead of the latest trends can make all the difference in creating successful, memorable experiences. Whether you're organizing a cheer competition or a sports event, understanding these key trends can help you maximize engagement, improve… https://www.primoticketing.com/blog/cheer-hair-more-than-just-a-look-why-it-matters-in-competition.html https://www.primoticketing.com/blog/cheer-hair-more-than-just-a-look-why-it-matters-in-competition.html Fri, 14 Feb 2025 12:00:00 -0700 Cheer & Youth Sports When you think of cheerleading, the high-energy routines, gravity-defying stunts, and vibrant uniforms come to mind. But one thing that’s just as iconic? Cheer hair. From sky-high ponytails to perfectly curled locks secured with bows, cheer hair is more than just a hairstyle—it’s an essential part… https://www.primoticketing.com/blog/why-switch-to-primo-ticketings-digital-platform.html https://www.primoticketing.com/blog/why-switch-to-primo-ticketings-digital-platform.html Fri, 07 Feb 2025 12:00:00 -0700 For Event Organizers Managing ticket sales manually can be time-consuming, stressful, and prone to errors. Whether you’re collecting cash at the door or keeping track of paper tickets, traditional methods slow you down and create unnecessary challenges. https://www.primoticketing.com/blog/building-life-skills-on-the-court-and-field.html https://www.primoticketing.com/blog/building-life-skills-on-the-court-and-field.html Mon, 03 Feb 2025 12:00:00 -0700 Cheer & Youth Sports Youth sports are more than just a way to stay active—they’re a foundation for personal growth, teaching kids important life skills that extend far beyond the field or court. In this blog, we’ll explore the ways sports contribute to youth development and why every child deserves a chance to play. https://www.primoticketing.com/blog/we-love-cheer-the-most-impressive-cheer-leading-stunts.html https://www.primoticketing.com/blog/we-love-cheer-the-most-impressive-cheer-leading-stunts.html Thu, 23 Jan 2025 12:00:00 -0700 Cheer & Youth Sports Cheerleading is a sport of precision, strength, and creativity. Whether you’re watching from the sidelines or performing as part of a team, there’s nothing quite as breathtaking as seeing a perfectly executed stunt. But not all stunts are created equal—some require incredible skill, coordination… https://www.primoticketing.com/blog/how-to-create-a-successful-event-for-youth-sports-and-why-you-need-a-ticketing-service-like-primo.html https://www.primoticketing.com/blog/how-to-create-a-successful-event-for-youth-sports-and-why-you-need-a-ticketing-service-like-primo.html Thu, 16 Jan 2025 12:00:00 -0700 For Event Organizers Planning a youth sports event is no small feat—it takes careful organization, creativity, and a solid understanding of what both players and attendees need to make the event memorable. Whether you’re organizing a local tournament, a championship game, or a community sports day, the right approach… https://www.primoticketing.com/blog/about-the-primo-team.html https://www.primoticketing.com/blog/about-the-primo-team.html Wed, 17 Apr 2024 12:00:00 -0700 Primo News Innovative solutions for digital ticketing with a focus on service https://www.primoticketing.com/blog/getting-started-with-primo-ticketing.html https://www.primoticketing.com/blog/getting-started-with-primo-ticketing.html Wed, 17 Apr 2024 12:00:00 -0700 For Event Organizers How to transition to digital ticketing https://www.primoticketing.com/blog/how-can-primo-ticketing-help-me.html https://www.primoticketing.com/blog/how-can-primo-ticketing-help-me.html Wed, 17 Apr 2024 12:00:00 -0700 For Event Organizers Learning more about the benefits of Primo https://www.primoticketing.com/blog/why-contact-primo-ticketing.html https://www.primoticketing.com/blog/why-contact-primo-ticketing.html Wed, 17 Apr 2024 12:00:00 -0700 For Event Organizers Learn more about how Primo Ticketing can help you make your event successful